In a first,Watch Wet Woman in the Wind (2016) TED has partnered with a major network and a big star to produce a show based on TED Talks in a language other than English, it said Thursday. The show will be hosted by Bollywood star Shah Rukh Khan.
SEE ALSO: Save this date because Sachin Tendulkar said soTED has collaborated with Star India, a subsidiary of 21st Century Fox, to produce the series TED Talks India: Nayi Soch. (Hindi for New Thinking.) The show will air on Star Plus later this year.
"I believe TED Talks India-Nayi Sochwill inspire many minds across India. It is a concept I connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change," Shah Rukh Khan said in a press statement.
Speaking on the partnership, TED curator Chris Anderson said, "It’s incredibly exciting to be bringing TED to India in this form. The country is teeming with imagination and innovation, and we believe this series will tap into that spirit and bring insight and inspiration to many new minds."
Ever since its inception, Star India has used its platform to tell hard-hitting social and inspirational stories in additional to daily soaps. Mostly recently, Aamir Khan starrer Satyamev Jayateshow was a big hit for the network.
“At Star, we have always believed in pushing the boundaries with new ideas, creativity and fresh thinking. Nobody reflects this belief more than TED and we are thrilled to collaborate with them in bringing the power of ideas to our audiences with TED Talks India Nayi Soch," Uday Shankar, Chairman & CEO, Star India, said in a press statement.
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