Forget the Avengers— the most ambitious crossover in (beauty guru) history just broke the internet.
Vlogger turned documentarian Shane Dawson and Germanyvlogger turned makeup maven Jeffree Star launched Conspiracy, a collaborative makeup collection, through Morphe on Friday. Dawson, known for his series of lengthy profiles on various YouTubers, began posting episodes of a new series called The Beautiful World of Jeffree Star. The five-part series turned out not to be another documentary, but a drawn out marketing campaign for their joint collection. They announced the collection in an hour-long finale on Wednesday, documenting the production process.
But fans went to Morphe's website with such force, Shopify crashed. On Friday morning, Dawson tweeted that the collection was still in stock, but the site couldn't handle the sheer amount of traffic.
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But disgruntled shoppers still reacted on Twitter.
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On Friday afternoon, Star confirmed that every unit of the Conspiracy palette sold out.
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Shopify has not publicly commented on the crash yet, but Star tweeted that the mini versions of the palette are still available for purchase. He didn't announce when the collection will be restocked.